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Customer acquisition is the number one priority for every business. If you can't find customers you won't be in business for long. It's just that simple.  While there are numerous techniques to reach customers, ignoring the process for how you will find them will cause...

You may not always feel it, but our town and county governments do more for you than you see. They provide us with our parks, trails, roads, and much more. In 2017 we were contracted by Chautauqua County in Western New York, to brand the...

Whether you're a startup or well-established business, there's a reason that we continuously stress the importance of digital marketing over traditional mediums. Analytics. Analytics. Analytics. While traditional mediums will leave you guessing who saw your ads, digital marketing channels such as your website, Facebook, or...

The craft beer industry is one of the most rapidly growing segments not only New York, but the entire country. While this growth is a big win for the industry and our economy, the crowded marketplace is making it increasingly vital to differentiate yourself and...

You've heard it before, and you'll hear it again. Content is king. The more you put out, the greater likelihood you will stay on top of your audience's mind. Regardless of the channels you use, creating SEO rich content should be a staple to your digital...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]The Adirondack Craft Beverage Trail burst onto the scene in 2014 bringing together many breweries, wineries, distilleries, and other craft beverage related businesses across the region. This collective effort had a huge impact promoting the area and industry...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_single_image image="16126" img_size="full" qode_css_animation=""][vc_empty_space height="25"][vc_column_text] It’s common knowledge that coffee keeps many of us going during the work week. Whether you’re up early or late nothing helps you stay alert like a nice cup of joe. Recently we’ve been...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] The Queensbury Hotel is back! Anyone from the immediate area knows the Queensbury Hotel is one of the area’s most historic landmarks. Over 100 years old, you could say the hotel was due for a makeover. As of the...

It’s finally here! If your site has commerce functionality or you’ve even thought about it, Square now fully integrates with WooCommerce. This is a big day in the world of ecommerce, as the most customizable ecommerce platform now supports one of the most popular payment...

The average person receives over one hundred emails a day. It goes without saying that it’s a struggle to stand out when scooped in with the masses. The majority of people may have great things to offer, but they don’t know how to relay the...