Quality cannabis descriptions offer valuable information to the reader. The goal is to help potential customers pick the right product from a wide array of possible choices. Brands that take this opportunity to offer information that both newcomers and longtime cannabis users find valuable have a clear advantage both online and in the store.
Even though it holds incredible power, good product copy can be hard to write. We’ve broken it down into 4 easy-to-follow rules to will help you create product copy that converts.
01.
SQUARESPACE
Pros:
- Beautifully designed templates
- Mobile friendly out of the box
- Ecommerce tools suited for growing businesses
- Excellent customer support
- Variety of pricing plans
- Handles everything from hosting to security
- Offers a 14-day free trial
Cons:
- Requires coding skills to get the most out of it
- Need to set up web hosting yourself
- Back-end design might feel dated and not as modern as other platforms
- Support available only for paying users
02.
WORDPRESS
Pros:
- User-friendly CMS
- Unlimited customization
- Access to a variety of third party plugins
- Ecommerce tools suited for growing businesses
- Easy to scale
- SEO-friendly
Cons:
- Requires coding skills to get the most out of it
- Need to set up web hosting yourself
- Back-end design might feel dated and not as modern as other platforms
- Support available only for paying users
03.
WIX
Pros:
- Easy to use drag-and-drop platform
- Has a large template library
- Unlimited personalization
- Ecommerce tools suited for growing businesses
- Great customer support
- Handles everything from hosting to security
- Variety of price plans
Cons:
- Can’t switch themes after publishing
- The variety of template choices can be overwhelming
- Lacks mobile responsiveness
- Hard to scale
“No Research Without Action, No Action Without Research!”
