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Marketing insights, trends, and expert advice.

Dive into the BLKDOG blog, where we share strategies, tips, and case studies to help you navigate the ever-evolving world of marketing and stay ahead of the curve.



BLKDOG @ NYS Tourism Conference 2024

Proud Partners of NYSTIA Each spring, New York's best and brightest join together to learn from other tourism industry leaders…
Branding Books

10 Must-Read Marketing and Branding Books: A Roadmap to Success

In the ever-evolving landscape of marketing and branding, staying ahead of the curve is crucial for success. As a marketer,…
Print collateral

Case Study: Tour Cayuga Group Travel Campaign

Working with Tour Cayuga, as the Cayuga County Office of Tourism is known, to strengthen the brand within the group…

Building a Tourism Brand as a City

BUILDING A TOURISM BRAND AS A CITY Identifying a set of attributes, values and strategies to create an identity that…
Woman cleaning a beach.

Case Study: Ocean Allies

Ocean pollution is a global problem, encountered by residents of beach communities and visitors alike. Seeing trash wash up with…

Group Tourism: Discover Saratoga Reflection

The Saratoga Convention & Tourism Bureau, also known as Discover Saratoga, is a driving force in economic development and tourism…

The Art and Science of Branding: A Comprehensive Guide to Successful Branding Services

In the realm of business, branding stands as both an art and a science. The art lies in the creative…
Branding materials displayed on a mobile device

5 Tips to Increase User-Generated Content for Tourism Brands

User-Generated Content (UGC) can be a valuable asset for tourism and hospitality businesses, as it provides authentic recommendations and experiences…
Northway Brewing Co. cans on a pink surface with confetti and deflated balloons.
BrandingFood + BeverageMarketing

Crafting the Perfect Product Launch Campaign: From Teasers to Release Day

In the competitive world of craft beverages, the art of crafting the perfect product launch campaign is a strategic endeavor…
Fairport mobile web page mockup on iPhone.
BrandingEconomic DevelopmentFeatured

Award-Winning Fairport OCED Organizational Rebranding

In 2021, Fairport OCED adopted a new strategic vision to shape how it would continue to benefit the community.  Using…
A gif of three women swimming in the ocean
BlogEconomic DevelopmentFeaturedMarketingTourism/Hospitality

Tourism Marketing in Florida

The barrier islands and white-sand beaches of Florida’s Gulf Coast might just be the furthest thing from upstate New York’s…
Jesse Tyree

Press Feature: NY Cannabis Insider’s “People to Know” Series

We’re stoked to be featured in NY Cannabis Insider’s “People to Know” series, among many other industry leaders! Our owner…


Wherever you are in the process, we’ll meet you there. New kid on the block? Let’s talk logo design and web development. Time for a refresh? We’ll break down your brand perceptions and develop a plan that takes your business to the next level. Always custom solutions to get you from where you are to where you want to be.

Not sure where that is? We can help with that, too.