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Marketing insights, trends, and expert advice.

Dive into the BLKDOG blog, where we share strategies, tips, and case studies to help you navigate the ever-evolving world of marketing and stay ahead of the curve.

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BlogBrandingFeaturedMarketingTourism/Hospitality

5 Tips to Increase User-Generated Content for Tourism Brands

User-Generated Content (UGC) can be a valuable asset for tourism and hospitality businesses, as it provides authentic recommendations and experiences…
Northway Brewing Co. cans on a pink surface with confetti and deflated balloons.
BrandingFood + BeverageMarketing

Crafting the Perfect Product Launch Campaign: From Teasers to Release Day

In the competitive world of craft beverages, the art of crafting the perfect product launch campaign is a strategic endeavor…
Fairport mobile web page mockup on iPhone.
BrandingEconomic DevelopmentFeatured

Award-Winning Fairport OCED Organizational Rebranding

In 2021, Fairport OCED adopted a new strategic vision to shape how it would continue to benefit the community.  Using…
A gif of three women swimming in the ocean
BlogEconomic DevelopmentFeaturedMarketingTourism/Hospitality

Tourism Marketing in Florida

The barrier islands and white-sand beaches of Florida’s Gulf Coast might just be the furthest thing from upstate New York’s…
Jesse Tyree
BlogCannabisMarketing

Press Feature: NY Cannabis Insider’s “People to Know” Series

We’re stoked to be featured in NY Cannabis Insider’s “People to Know” series, among many other industry leaders! Our owner…
branding-cannabusiness
BlogBrandingCannabisMarketing

Branding Your Cannabusiness

In 2023, New York State’s adult-use recreational cannabis industry is just beginning to put down roots. The state’s first recreational dispensaries opened…
BlogBrandingMarketing

BLKDOG Brings Branding to Florida

In the early hours of a brisk winter morning, BLKDOG hopped over to Albany International Airport in New York and…
BlogBrandingCannabisMarketing

Branding Cannabis: Eco Friendly Packaging

Product descriptions play an important role in the purchase process.In many cases, they are the only content that a customer …
Northway Brewing CO.
BlogBrandingFood + Beverage

Beer stories: Storytelling basics for breweries

Today’s consumers can’t get enough of craft beer. In the past decade, the craft beverage industry has exploded, starting in many ways…
Marketing

Occasion-Based Marketing: build loyalty, increase your sales

Occasion-based marketing is a great way to put your brand identity to work, authentically. Rather than tapping each social media…
BlogCannabisMarketing

Branding Cannabis: Product Description Tips

Product descriptions play an important role in the purchase process.In many cases, they are the only content that a customer …
Mockup of a cannabis instagram account called "Florist Farms" on 2 phones a with a blue background.
BrandingCannabis

Branding Cannabis: Content Strategy Basics

A winning cannabis content strategy is just as important as your logo, especially when it comes to connecting with your…

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