Branding Archives - black dog DESIGNS llc

Branding

You may not always feel it, but our town and county governments do more for you than you see. They provide us with our parks, trails, roads, and much more. In 2017 we were contracted by Chautauqua County in Western New York, to brand the...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]The Lake George Beer Hub approached us last year as they were undergoing some big changes. Previously operating only as a contract brewing facility, they wanted to position themselves as an independent brewery and create their own line...

Developing a startup based around a revolutionary idea is an exciting prospect. The notion of working on something new and unexplored is often enough for a team to flock behind a visionary leader. However, in order to define that idea further, certain branding principles should...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]Every year the Girl Scouts of Northeastern New York (GSNENY) implement a robust marketing campaign to promote their numerous summer camps throughout the region. What makes the Girl Scouts summer camp experience unique is that not all councils...

Almost everyone has attended a networking event. While you may love or hate them they are extremely valuable to your personal and professional growth if you approach them right. You have the opportunity to get in front of prospects and gain connections to help you...

The craft beer industry is one of the most rapidly growing segments not only New York, but the entire country. While this growth is a big win for the industry and our economy, the crowded marketplace is making it increasingly vital to differentiate yourself and...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text css=".vc_custom_1533132606947{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}"]Individuals are exposed to thousands of ads. One side effect of this is that many people have become numb to advertisements and will even make...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]The Adirondack Craft Beverage Trail burst onto the scene in 2014 bringing together many breweries, wineries, distilleries, and other craft beverage related businesses across the region. This collective effort had a huge impact promoting the area and industry...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] A brand without a marketing campaign is like a car without a steering wheel. You don’t know where you’ll end up. Firing blindly on all cylinders will most likely cost you time and money. Crafting your message, developing...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text] As marketers, finding a way to get your brand in front of new customers without having to spend a lot of money is a critical goal. While the rise of digital marketing has greatly reduced costs, you can...