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MARKETING
STRATEGY

CAMPAIGNS THAT GET RESULTS
Convert People Into Customers.

Advertising is not just about making as much noise as possible. It’s about speaking directly to the people who matter most. We create narratives that appeal to new audiences, informed by a robust marketing strategy that’s goal-focused, on-brand, and data driven.

Advertising print collateral for WSWHE Boces
Marketing print collateral for the "Flannel Fall Crawl 2022" in Washington County
A STRATEGIC APPROACH TO MARKETING

When it comes to marketing, we don’t just gather insights; we ask ourselves why they make a difference. We help brands to convert people into customers by first understanding their customer journey to select the type and number of media channels best suited for your advertising campaign.

OUR MARKETING STRATEGY SERVICES
  • Brand Strategy
  • Campaign Creation
  • Campaign Deployment
  • Analytics Reports
  • Copywriting
  • Marketing Strategy

WE TAKE A
MULTI-CHANNEL
APPROACH TO
MARKETING

Whether it’s online advertising, print advertising, trade publications, billboards, PPC, Google Ads, Facebook, Instagram, LinkedIn, Twitter, or email marketing, we have you covered. We ensure robust strategic planning, campaign effectiveness, and accountability across every channel and touch point.

85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
88% of online consumers are less likely to return to a site after a bad experience.
75% of consumers admit to making judgements on a company’s credibility based on the company’s website design.

ADVERTISE, INTERACT,
MEASURE, REPEAT.

Measuring and adapting a marketing strategy is essential for success. By closely monitoring key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement, and ROI, you can gain insights into what’s working and what needs improvement. This data-driven approach allows you to make informed decisions, optimize your strategies, reallocate resources, and refine your messaging, ensuring that your campaign remains effective and aligned with your goals as market conditions and audience preferences evolve.

FEATURED MARKETING STRATEGY WORK
YANKEE BOATING
Group of people enjoying a boat ride on a lake.
YANKEE BOATING

YANKEE BOATING

Through hard work, dedication to customer service, and an eagerness to grow and change with the times, Yankee Boating Center…
WHITMAN BREWING CO
WHITMAN BREWING CO

WHITMAN BREWING CO

Just before COVID hit, the much-loved former home of the Saratogian newspaper reopened as Whitman Brewing and Walt Cafe.
WASHCONNECT NY BROADBAND PSA CAMPAIGN
WASHCONNECT NY BROADBAND PSA CAMPAIGN

WASHCONNECT NY BROADBAND PSA CAMPAIGN

BLKDOG developed and implemented a public service announcement campaign for the new broadband coverage mapping effort, called the WASHCoNNECT initiative.
UNDERBERG AMERICA
Underberg promotional material displayed on a mobile device
UNDERBERG AMERICA

UNDERBERG AMERICA

Underberg and bitters like it have been enjoyed for centuries, and they are an expression of our zest for life.…
TOUR CAYUGA, NEW YORK
Branding material displayed on a mobile device
TOUR CAYUGA, NEW YORK

TOUR CAYUGA, NEW YORK

The Cayuga County Office of Tourism (Tour Cayuga) is the designated tourism promotion agency for the county, handling both consumer…
THE SARATOGA ARMS HOTEL
THE SARATOGA ARMS HOTEL

THE SARATOGA ARMS HOTEL

Before the iconic wraparound porch beckoned Saratoga Springs visitors as they strolled along Broadway, the Saratoga Arms Hotel... and much…

WANT TO ENHANCE YOUR MARKETING STRATEGY
+
INCREASE YOUR CUSTOMER REACH?

LET’S GET THOSE GOALS MET.