Since 1846, the Underberg family has guarded the unique recipe and processing method for that single portion bottle of magic that can take you from being too stuffed, to ready to hit the town within a matter of minutes.
ABOUT
Underberg and bitters like it have been enjoyed for centuries, and they are an expression of our zest for life. BLKDOG was tasked with the exciting challenge of introducing the historic herbal bitter to an American audience, including a new generation of health-conscious Americans who enjoy a celebration, especially when it includes great food and drink.
DELIVERABLES
- Brand Strategy
- Print + Digital Design
- Marketing Strategy
- Content + Email Marketing
- Social Media Strategy
Our strategy was based in creating product awareness and driving sales online through digital content around the health benefits, flavor, and history of the product, and the social , fun-loving attitude of Underberg.
With the resurgence of interest in craft cocktails and mixology, the market for bitters has been expanding.
Many bartenders and home enthusiasts use bitters to create unique and innovative cocktails.
As with many specialty food and beverage products, bitters have seen growth in online sales and e-commerce platforms.
We updated the tone of voice to appeal to an American audience by adding some playful attitude to the brand — like the cool older cousin that always disappears from the BBQ: Enjoying all that life has to offer and getting the most out of every day, with a little help from a natural digestive aid.
