Providing website visitors with a seamless experience is at the heart of our web design and development projects. Working with the Whitman team, we knew the website was a sore spot in desperate need of direction.
Bringing the newly created brand to the site was the simple part. To successfully create a website for Whitman, we developed a web page hierarchy for potential visitor journeys: takeout/delivery request, craft beer enthusiast, event organizer, local event goer, an out-of-town visitor looking for a dinner menu, working professional hankering for a great latte.
From there, with clear goals and clearer pathways, we started designing a “skin” for approval before development begins.