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In the realm of website building platforms, three prominent contenders emerge: WordPress, Wix, and Squarespace. Each platform offers a unique set of features, strengths, and limitations, making this choice a crucial decision. To help you out, our team performed a comparative analysis of these three platforms, examining their pros and cons, ease of use, design capabilities, and suitability for different brands.

Whether you’re a seasoned web developer or a complete novice, this guide will help you make an informed decision about which platform best aligns with your business’ needs and aspirations.

01.
SQUARESPACE

Pros:

  • Beautifully designed templates
  • Mobile friendly out of the box
  • Ecommerce tools suited for growing businesses
  • Excellent customer support
  • Variety of pricing plans
  • Handles everything from hosting to security
  • Offers a 14-day free trial

Cons:

  • Requires coding skills to get the most out of it
  • Need to set up web hosting yourself
  • Back-end design might feel dated and not as modern as other platforms
  • Support available only for paying users

02.
WORDPRESS

Pros:

  • User-friendly CMS
  • Unlimited customization
  • Access to a variety of third party plugins
  • Ecommerce tools suited for growing businesses
  • Easy to scale
  • SEO-friendly

Cons:

  • Requires coding skills to get the most out of it
  • Need to set up web hosting yourself
  • Back-end design might feel dated and not as modern as other platforms
  • Support available only for paying users

03.
WIX

Pros:

  • Easy to use drag-and-drop platform
  • Has a large template library
  • Unlimited personalization
  • Ecommerce tools suited for growing businesses
  • Great customer support
  • Handles everything from hosting to security
  • Variety of price plans

Cons:

  • Can’t switch themes after publishing
  • The variety of template choices can be overwhelming
  • Lacks mobile responsiveness
  • Hard to scale

WORDPRESS VS. WIX VS. SQUARESPACE: Comparative Analysis Conclusion

Ultimately, your decision depends on how you plan on using your site. Here’s what our comparative analysis above boils down to:

  • For a visually appealing site, Squarespace is ideal.
  • If you have a more robust website to create, WordPress is the move.
  • For the simplest of drag and drop interfaces, go with Wix.

Feel a bit overwhelmed by the decision? Want something more unique? The BLKDOG team strays away from cookie-cutter websites and boring templates. Contact us to find the best option for your new website!

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To learn more about our marketing services contact us at creative@blackdogllc.com or call us at 518.792.0500!