Working with Tour Cayuga, as the Cayuga County Office of Tourism is known, to strengthen the brand within the group travel and events market has been an exciting and creative process.
As a crucial component of the county’s tourism goals, group attraction initiatives have a direct impact on the occupancy tax revenue for the county, which in turn feeds ongoing tourism initiatives.
A FEW OF OUR PROJECTS
CAMPAIGN IDENTITY
In our work with Tour Cayuga, BLKDOG created campaign designs to supplement existing brand standards and took a multi-channel approach to marketing to target this distinct audience.
DIGITAL MARKETING
After engaging audiences online, retargeting ads provide multiple touch points, building retention and awareness for the Tour Cayuga brand and group tours campaign.
PRINT MARKETING
We developed essential print collateral, ensuring a visually appealing and comprehensive suite of materials for effective marketing outreach.
