In 2021, Fairport OCED adopted a new strategic vision to shape how it would continue to benefit the community.
Using the strategic vision as a framework, BLKDOG developed a brand identity and economic development website that defines and properly positions the organization for prospective developers, businesses, residents, and visitors.
Fairport New York, also known as the “Crown Jewel of the Erie Canal”, is a village outside of Rochester in Monroe County. The Fairport Office of Community + Economic Development (OCED) is an umbrella of four organizations:
- Fairport Industrial Development Agency
- Fairport Local Development Corporation
- Fairport Urban Renewal Agency
- Fairport Section 8 Housing Program
This project received a 2023 Excellence in Marketing Award from the New York State Economic Development Council.
Each year, NYSEDC presents this award to organizations that have achieved measurable results telling their story and serving the mission of NYSEDC.