When one of the leading campground associations in the nation needed a comprehensive, visually striking, and narratively compelling travel guide, they chose BLKDOG. The new Campground Owners of New York (CONY) travel guide highlights many of the best camping experiences and on-site adventures at each member campground, specially tailored to appeal to different audiences.
ABOUT
Needing to stand out at consumer shows within an already visually-intensive industry, our team combined compelling imagery and narratives to capture viewers’ attention from the first glance. To help viewers decide which Campground Owners of New York member locations suit their adventure style best, we included lots of easy-to-read yet highly useful information, including amenities, activities, detailed maps, contact information, editorial content, and tips for success.
DELIVERABLES
- A Magazine-Style Travel Guide
- Interviews & Creative Discovery
- 3 Cover Variations
- Graphic Design
- Pre-Press Production
- Placemaking Strategy
To maintain a cohesive brand identity, BLKDOG first reviewed each previous travel guide with the Campground of New York’s stakeholders, discussing solutions to improve the experience for potential visitors. From there, we sought alternative ways to showcase New York’s best outdoor hospitality experiences to campers from all walks of life, from infographics to editorial content, first-person photography, and beyond.
Traveling is not a “one size fits all” activity. Backpackers, relaxation seekers, group outings, and thrill-seeking adventurers each require something different from their destination.
When it comes to travel guides, specificity is key. Highlighting each area’s top restaurants, activities, and attractions (while providing authentic photos) goes a long way.
To be a stand-out at consumer shows, our travel guide includes 3 different cover variations, each encapsulating the feeling of embarking on a new and exciting excursion.
Far beyond a collage of high-quality photos, truly great travel guides need to be user-friendly, with emphasis on content with clarity, coherence, and flow. By using a bold yet natural design scheme throughout the publication, the Campground Owners of New York’s travel guide both unifies and promotes the wide variety of member campgrounds throughout the state.
BLKDOG
