The Grassroots Ice cream branding project was a comprehensive endeavor undertaken by our branding agency to support the expansion efforts of an award winning, and beloved ice cream company based in Connecticut. This initiative encompassed a complete rebranding, packaging redesign, marketing strategy development, and a new website launch to facilitate the company’s expansion into additional locations and retail stores.
ABOUT
The primary objective of the project was to revitalize the ice cream company’s brand, packaging, and digital presence to reflect its unique offerings, capture the essence of the brand’s personality, and position it for successful growth in new markets with new locations, as well as into retail grocery store distribution.
DELIVERABLES
- Brand Development
- Website Design + Development
- Marketing Strategy
- Packaging Design
- Print + Digital Design
- Social Media + Email Marketing
Our branding agency’s collaborative efforts and creative solutions helped this unique and award winning ice cream company achieve broader recognition, increased sales, and a stronger digital presence while preserving its commitment to community and quality.