As a cultivation licensee, Mass Yield offers market favorites while testing out some of the most interesting genetics in development today, and that rotating production schedule required a website that was just as nimble. By integrating the latest cannabis-industry software, we created a website that looks great AND improves the user experience for potential retailers, consumers, and partners.
ABOUT
Mass Yield Cultivation grows their premium artisanal cannabis in the beautiful Berkshire Mountains in Pittsfield, MA. Their team came together through a shared love of cannabis, so it’s no surprise that quality comes first at MYC.
Mass Yield slowly built a values-focused company, stayed small and independently owned, and carved out their own space in the booming market. With what the BLKDOG team refers to as “Bill Nye Vibes,” MYC approaches the science of cultivation with equal amounts of respect and fun. And we took that further with their website and brand, playing up the team’s experience while acknowledging that consuming incredible cannabis is still… smoking weed.
DELIVERABLES
- Brand Development
- Marketing Strategy
- Website Design + Development
- Print + Digital Design
- Social Media Marketing
- Email Marketing
As a cultivation licensee, Mass Yield offers market favorites while testing out some of the most interesting genetics in development today, and that rotating production schedule required a website that was just as nimble. By integrating the latest cannabis-industry software, we created a website that looks great AND improves the user experience for potential retailers, consumers, and partners.
Sustainability and eco-friendly practices are becoming important factors in cannabis marketing, as consumers prioritize environmental concerns.
Consumption is shifting toward alternative methods such as edibles, concentrates, and vape pens.
The cannabis market offers a wide variety of products, including flower, edibles, concentrates, and topicals, providing opportunities for diverse marketing strategies.
As a cultivation licensee, Mass Yield offers market favorites while testing out some of the most interesting genetics in development today, and that rotating production schedule required a website that was just as nimble.
CANNABIS MARKETING
