Consumers are looking for a product’s purpose, quality, and story to align with their expectations and personal values. This didn’t pose a problem for Homestead Hemp, a farm-grown CBD brand crafting products right from their eighth-generation family farm.
ABOUT
For CBD brands, differentiation in the market is more important than ever. Consumers are looking for a product’s purpose, quality, and story to align with their expectations and personal values. This didn’t pose a problem for Homestead Hemp, a farm-grown CBD brand crafting products right from their eighth-generation family farm.
We worked with their team to create a cohesive brand identity that would set them apart as an elevated, self-care brand. Using black and gold details and taking a vintage approach to celebrate their family farm’s history, their growing line of calming bath bombs, tinctures, smokeables, and acne-fighting serums stands out in a sea of products designed for men with black-light posters.
DELIVERABLES
- Brand Identity Design
- Packaging Design
- Logo Development
- Campaign Strategy + Setup
- Print + Digital Collateral
- E-Commerce Site
- Email Marketing
Of course, beauty products in the CBD category involves special marketing considerations, and demand heightened levels of transparency. After all, customers appreciate knowing where the CBD is sourced, how it’s extracted, and the product’s overall quality. Homestead Hemp embraces this fact, putting their product’s origin right in the name and providing the facts up front.
Product labels should clearly state the CBD content and other ingredients, ensuring consumers know what they’re getting.
Highlight sustainable practices and ethical sourcing in your marketing to appeal to eco-conscious consumers.
Staying up-to-date with evolving regulations is crucial to avoid legal issues in your marketing efforts.
“Through the entire process, they have been responsive, completing every request I’ve had… My brand is better than I could have imagined and I’m extremely proud of it, and the work that they’ve done over these past few months!”
IRIS ROGERS, OWNER, HOMESTEAD HEMP
