Consumers are looking for a product’s purpose, quality, and story to align with their expectations and personal values. This didn’t pose a problem for Homestead Hemp, a farm-grown CBD brand crafting products right from their eighth-generation family farm.
ABOUT
For CBD brands, differentiation in the market is more important than ever. Consumers are looking for a product’s purpose, quality, and story to align with their expectations and personal values. This didn’t pose a problem for Homestead Hemp, a farm-grown CBD brand crafting products right from their eighth-generation family farm.
We worked with their team to create a cohesive brand identity that would set them apart as an elevated, self-care brand. Using black and gold details and taking a vintage approach to celebrate their family farm’s history, their growing line of calming bath bombs, tinctures, smokeables, and acne-fighting serums stands out in a sea of products designed for men with black-light posters.
DELIVERABLES
- Brand Identity Design
- Packaging Design
- Logo Development
- Campaign Strategy + Setup
- Print + Digital Collateral
- E-Commerce Site
- Email Marketing
Marketing CBD beauty products involves its own set of considerations due to the unique nature of these products. Transparency is vital. Customers appreciate knowing where the CBD is sourced, how it’s extracted, and the product’s overall quality.