Marketers spend endless hours looking for ways they can reach their target audience. As a result, the challenge in this is that more times than not traditional methods can be difficult and a slow moving process. In order to make an immediate splash in starting a business or unveiling a new product, you will need to generate interest in unique and sometimes unconventional ways such as using alternative methods of marketing. Therefore, when done correctly you can create a personal connection with your target audience. After all, who doesn’t love to feel like they are receiving personalized messaging?
We are here to go through some alternative marketing methods with you. Read through, map out, and begin to implement some of these tactics! Additionally, be sure to track how well each method is working too because keeping track of your return on investment is vital to your business’ growth!
Read More: 5 Steps To Start A Product Line For Your Business
Even though it holds incredible power, good product copy can be hard to write. We’ve broken it down into 4 easy-to-follow rules to will help you create product copy that converts.
01.
BUZZ MARKETING
Buzz marketing, also known as word-of-mouth marketing focuses on customers passing along information. Now you already may be asking how can you implement this if it relies on my customers? Consequently, there are some preconditions of buzz marketing for it to correctly work. First, your product must be either unique, new, or better than the competition. Second, your brand must stand out. Third, your advertising needs to be memorable, intriguing, different, and unique. Lastly, you need to get the consumer involved with your brand.
In addition, utilizing proper branding practices can give you a memorable, cohesive image throughout all of your channels that presents your product as better than the rest. Therefore, when this perception is combined with a personalized, consistent brand message you will be able to create a “buzz” for your brand.
02.
GUERILLA MARKETING
Guerrilla marketing uses alternative tactics and settings to find creative ways of doing things. This tactic works well when you have limited resources or want to expand your marketing without expanding your budget. Therefore, with the use of media, advertising, public relations, and surprises you can reach your customers with personal communication that hits close to home. Most importantly, building a relationship with your customers should be the goal of guerrilla marketing. In addition, by getting them to react a certain way there is a greater chance that your messaging will turn them into loyal brand ambassadors.
As an example, check out how Snickers used guerrilla marketing tactics throughout New York City to create a buzz in a funny and personalized way! Be careful to avoid any repercussions from your actions too!
03.
LIFESTYLE MARKETING
Lifestyle marketing involves making contact with customers in a relaxed setting and pinpointing their hobbies through your messaging. For instance, included in this which many of you may already do without knowing is interacting with your customers at places such as farmer’s markets, festivals, and other places where there are a large amount of customers at once. In addition, potential customers at these places most likely have a few similar hobbies or interests.
Similarly, it is important to capitalize on these interests and provide potential customers with something of value. For instance, Red Bull does a great job of marketing their products at events such as extreme sports, where many people are much more likely to drink their products.
Read More: 6 Steps For Developing A Customer Base
04.
EXPERIENTIAL MARKETING
Guerrilla marketing uses alternative tactics and settings to find creative ways of doing things. This tactic works well when you have limited resources or want to expand your marketing without expanding your budget. Therefore, with the use of media, advertising, public relations, and surprises you can reach your customers with personal communication that hits close to home. Most importantly, building a relationship with your customers should be the goal of guerrilla marketing. In addition, by getting them to react a certain way there is a greater chance that your messaging will turn them into loyal brand ambassadors.
As an example, check out how Snickers used guerrilla marketing tactics throughout New York City to create a buzz in a funny and personalized way! Be careful to avoid any repercussions from your actions too!
05.
PRODUCT PLACEMENT
Product placement involves inserting your brand or product into some type of media. For instance, this could be any visual-based advertisement (Which should be them all!). It is a widespread belief in the marketing world that products or brands placed in advertisements will lead to increased awareness and give off a positive attitude towards the brand. Above all, this does not have to be done on a large scale, you can start local and see how awareness for your product increases.
As an example, a defining moment in product placement was in 1982 when Reese’s Pieces were used to lure E.T. out of hiding. More recently companies have offered enormous amounts of money to have their products viewed in movies.
Read More: Advertising Execution Approaches
