Every year, creatives across the country pull together their most thoughtful, moving, well-designed projects and submit them for review by the American Advertising Federation. This is in competition with tens of thousands of other creators vying for the same award: a golden ADDY.

The American Advertising Awards (aka ADDY® Awards) were created to recognize and reward the creative spirit of excellence in advertising. Today, it is one of the industry’s largest creative competitions. AAF and its local and district affiliates use ADDY proceeds to support several causes. For example, these include public service, internships, advocacy groups, advertising education, and consumer awareness.

MORE THAN 40,000 PROFESSIONAL AND STUDENT CREATIVES COMPETE FOR AN ADDY EVERY YEAR

Last year was our first year submitting work for ADDY consideration. We came home with gold for our work on Urban Roots’ brand creation, silver for Kru Coffee’s branding, finalist positions in all categories entered, and a finalist position for Best in Show.

For the 2020 ADDY Awards, BLKDOG is hoping to see that same level of success. Thanks to our amazing clients, we get to work on exciting, creative, and challenging projects that are perfect to submit!

Long Live The 90s

When you think about the 90s, design style isn’t exactly the first thing to come to mind. Sure, you might think of the bright, bold squiggles from TV show intros, or maybe that weird ‘S’ thing everyone was drawing on their notebooks.

So, when CRAF tasked us with conceptualizing a visual theme for this year’s ADDYs, we knew what to do. We wanted to celebrate everything great about the decade. The 90’s-inspired brutalism encourages designers to question the pristine, formulaic design of the early aughts. Instead, it invites them to go big and bold.

Internet 1.0 without the pop-ups. Computer games on floppy disks. Windows 95 minus the “95.”

Technology has come a long way, for better or for worse, and we’re here for it.

We can’t wait to see what the Capital Region’s best creatives have been working on this year. Plus, we get to compete with y’all for the gold! Don’t forget to get those entries in.