FOOD + BEVERAGE
Oyster Bay Brewing Company. Amazing location. Filled with history, “Great Gatsby” mansions, and an amazing brewery.
ABOUT
Oyster Bay first came to BLKDOG for the label design for their “Barnrocker” beer, a tribute to the New York Islanders and their move to the Barclay Center in Brooklyn. Since that first project in 2015, we’ve gone on to create labels for a variety of beer and seltzer series, many of which can be found floating in ice chests on fishing boats on the Long Island Sound and at some of the best bars and beverage centers across New York.
DELIVERABLES
- Brand Development
- Website Design + Development
- Print + Digital Design
- Email Marketing
During our partnership with OBBC, we’ve developed a portfolio of label artwork that embodies the historic Oyster Bay area of Long Island, plus associated merch designs, an e-commerce website at the height of COVID-19 that helped the taproom and production teams stay at work, email marketing, and more.
Label Recognition: Breweries with distinctive and recognizable can designs experience a 15% higher rate of consumer recall compared to generic designs. Memorable can branding can help your beer stand out on store shelves.
Quality Perception: 90% of consumers associate a well-designed logo with the quality of the beer, impacting their purchasing decisions significantly.
Local Appeal: Craft breweries that incorporate local landmarks or themes into their can designs see a 12% increase in sales within their immediate community. Localized branding can create a stronger connection with local customers.
“Oyster Bay Brewing Co. is dedicated to producing the highest quality beer while staying true to our nautical history here on the gold coast.”
-GABE HAIM, OWNER, OYSTER BAY BREWING COMANY
