Mikado Japanese Restaurant has been a staple of Glens Falls, New York for 25+ years. In 2018, Mikado opened the doors to it’s new Location on Glen Street in the heart of Glens Falls. Prior, an extensive re-brand as conducted.
ABOUT
Our goal was to create a brand that reflected the high quality, clean, and gourmet food served at the restaurant. We decided, that a unique and custom type would be the solution to go with.
DELIVERABLES
- Brand Guideline Sheet
- Competitor Research and Positioning Statement
- Sales Collateral
- Restaurant Menu
- Brand Standards
- Logo Development
- LED Signage Design
- Apparel and Merchandise
The brand uses clean and clear lines, which allows them to reflect their cutting edge modern menu, with a logo design that matched the unique menu. In addition, the bold and one color artwork allows them to customize their merch, take out bags, and other collateral in a cost efficient method.
乾杯!
Color Matters: Japanese restaurants that incorporate traditional Japanese colors like red, black, and white into their branding and logo design are 20% more likely to attract customers seeking an authentic dining experience.
Online Presence is Key: Japanese restaurants with a strong online presence, including an engaging website and active social media profiles, experience a 30% increase in customer foot traffic. Effective online branding is crucial for attracting diners in the digital age.
Simplicity Sells: 75% of customers believe that a simple and clean logo design for a Japanese restaurant conveys authenticity and quality. Minimalist logos often resonate well with Japanese cuisine branding.
“Every dish is a savory, elegant creation by our sushi chefs. All from the freshest ingredients.”
-DONG JOO, OWNER, MIKADO
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