Kru Coffee has grown from a single coffee shop with great coffee to a staple of Upstate NY + Western Vermont. With three locations, dozens of coffee and tea blends, a bustling wholesale business, and cold brew extraction technology that’s changing the game, we’ve been lucky enough to help bring their vision to life in-cafe and on shelves.
ABOUT
kru and BLKDOG have worked together on branding, packaging solutions, website & e-commerce design, email marketing, apparel, and a slew of other marketing collateral projects.
DELIVERABLES
- Print + Digital Design
- Photography
- Website Design + Development
- Email Marketing Strategy
As a cultivation licensee, Mass Yield offers market favorites while testing out some of the most interesting genetics in development today, and that rotating production schedule required a website that was just as nimble. By integrating the latest cannabis-industry software, we created a website that looks great AND improves the user experience for potential retailers, consumers, and partners.
85% of coffee lovers trust recommendations from friends and family when choosing a coffee spot. Word-of-mouth marketing and referrals are powerful tools in the coffee industry.
Local coffee shops experience a 25% higher rate of customer loyalty compared to chain coffee shops in the same area. Emphasizing your coffee shop’s local roots can foster a stronger connection with the community and lead to greater customer loyalty.
Consistent branding across all channels can increase revenue by up to 23%. Maintaining a cohesive brand image in-store, online, and on social media is essential for success.
“Always inspiring to work with these creatives! A solid team lead by innovative leaders and the work they provide for our business never disappoints.”
-LUCAS ROCK, CO-OWNER, KRU COFFEE COLLECTIVE
