Woonsocket had the raw ingredients: a buzzing Theater District, a beautiful riverfront, and a rich French-Canadian heritage. The task? Wrapping all of these elements into an identity that not only tells Woonsocket’s story but compels people to experience it firsthand.
ABOUT
Let’s talk about Woonsocket, Rhode Island. If you haven’t heard much about it, you’re not alone. Nestled along the scenic Blackstone River and positioned between Boston, Worcester, and Providence, this charming city has always had the potential but needed a little push to shine as a tourism destination. That’s where we came in.
DELIVERABLES
- Brand Identity
- Placemaking
- Stakeholder Interviews
- Website Design + Development
Building the “Visit Woonsocket” Brand
You can’t launch a great website without a solid brand, so we started with stakeholder interviews—talking with local leaders, business owners, and community members. This gave us invaluable insight into what makes Woonsocket tick and how we could showcase it.
Stakeholder Engagement: We kicked things off by digging deep into what locals loved about their mighty little city.
Brand Development: With a strong brand identity in the works, we moved on to creating visuals that spoke to Woonsocket’s character.
Design & Development: Our design team crafted an engaging website that makes exploring Woonsocket’s offerings a breeze.
The new “Visit Woonsocket” website now stands as a dynamic, visually captivating portal that highlights the best of what Woonsocket has to offer. From its theater scene and dining spots to its deep-rooted French-Canadian influences, this site does more than inform—it invites.
BLKDOG
