The Grassroots Ice Cream branding project was a comprehensive endeavor undertaken by our branding agency to support the expansion efforts of an award-winning and beloved ice cream company based in Connecticut. This initiative encompassed a complete rebrand, with strategic brand development, on-premise packaging design, and a new website launch to facilitate the company’s expansion into additional locations and retail stores.
ABOUT
After more than a decade of churning out delicious, creative ice cream flavors at their Granby, CT shop, Grassroots Ice Cream was ready to take on the next chapter. Grocery stores, seasonal pop-ups, and additional locations were on the horizon. The Grassroots team looked to BLKDOG for a much-needed refresh to help attract attention in a rapidly growing market and introduce the brand as more than just a neighborhood favorite.
DELIVERABLES
- Brand Development
- Website Design + Development
- Marketing Strategy
- Packaging Design
- Print + Digital Design
- Social Media + Email Marketing
Differentiating Grassroots from other small-batch creameries and local scoop shops is easy… when you’re tasting it. But how to get new customers to reach for Grassroots in the freezer aisle? We introduced key phrasing, like “New England-style,” “Micro-batch,” and “Wicked good” to capture the brand’s approach to flavor and quality. A revitalized color palette and a fresh logo round out the project, capturing the personality from flavor development to the freezer.
The marketing campaigns generated an increase in social media followers and a significant boost in website traffic.
Retail-focused packaging design for grocery distribution and in-store sales, improving brand recognition.
Targeted advertising campaigns to increase brand visibility + drive foot traffic to new store locations.
“Incredibly helpful in guiding our brand development from logo design to website updates to product and retail placement. We continue to expand our use and relationship into all aspects of marketing and brand expansion and are exceptionally happy with the capabilities of the entire team.”
Mark Sproule, GRASSROOTS ICE CREAM
