Caring for the older members of a community is a difficult yet incredibly rewarding role. Fort Hudson Health System has been doing it for more than 50 years, having created a unique and supportive environment for residents, patients, their families, and the staff. Much of that is due to the faces of Fort Hudson: the people working every day to cook, clean, and care for those who need it most.
ABOUT
Today, most healthcare systems are offering great benefits, sign-on bonuses, and flexibility. The post-COVID nursing shortage nationwide has only compounded this issue. With more than 500 employees, Fort Hudson is large enough to offer outstanding career opportunities, but small enough to provide personal attention. As a non-profit, they’re able to reinvest in their team, facility, and services. And as a provider for more than 50 years, Fort Hudson holds an important place in the eyes of the community.
DELIVERABLES
- Campaign Development
- Marketing Strategy
- Media Purchasing
- Creative Design
- Video + Photo
- Traditional Media
- Digital Media
With their many programs, Fort Hudson offers many opportunities for employees. Explaining the value of a Fort Hudson career, the possibilities for growth, the training opportunities, and the other benefits required more than a posting on a job board. The BLKDOG team created a number of tailored campaigns to set Fort Hudson apart from other area employers
Video content is effective in healthcare marketing, with the use of videos for patient education, testimonials, and virtual tours of healthcare facilities.
The campaign involved integrating various channels such as social media, email, content marketing, and traditional advertising to create a cohesive & effective strategy.
Patients increasingly rely on online reviews to choose healthcare providers. Managing and responding to online reviews is a crucial aspect of healthcare marketing.
The BLKDOG team is creative, approachable, fun and engaging! It has been a real partnership collaborating on our campaign. They are a valuable asset to our marketing efforts!
SHAWNA CRUIKSHANK, FORT HUDSON HEALTH SYSTEM
