ECONOMIC DEVELOPMENT / NON-PROFIT
The U.S. National Parks are some of our country’s greatest treasures. They feature some of the deepest, tallest, and hottest places in the country, and are made up of over 84 million acres of wild landscapes and historic sites. They also face challenges caused by greater numbers of visitors, dwindling funding, and climate changes putting strain on the ecosystems.
ABOUT
Zion National Park is one such national park struggling with limited access routes, overcrowding, and financial struggles. Our friends at CM&D asked us to help with this passion project. A simple PowerPoint design… this project was not. While the preservation of Zion National Park is the ultimate goal, the financial benefits couldn’t be understated.
DELIVERABLES
- Strategic Copywriting
- Collateral Design + Layout
We worked with the CM&D team, the property owner, and key stakeholders to finesse the technical information into compelling copy. Ensuring potential investors could see the vision AND understand the financial benefits was a key consideration during design meetings. This project will create immense capital for investors, the park, and the Eastern Approach community.
The California Condor, an endangered species with a wingspan of 10 feet from tip to tip, can be found in the wild in Zion National Park.
Visitors to Zion National Park have increased by 60% in the last decade. In 2021, the Park saw its highest number of visitors yet:5,039,835.
In Zion Canyon alone, visitors venturing off-trail have carved more than 30 miles of rogue footpaths, trampling vegetation and putting wildlife at risk.
“This is an investment for Founders and their heirs that goes beyond financial returns, connecting philanthropy and investment and acting as an ongoing economic engine to ensure the long-term future of Zion National Park.”
FROM FOUNDING INVESTOR PRESENTATION
