Before the iconic wraparound porch beckoned Saratoga Springs visitors as they strolled along Broadway, the Saratoga Arms Hotel… and much of the downtown, looked quite different. Traffic was once limited to racing season, and yet the former boarding house-turned-luxury boutique hotel has prevailed, celebrating 25 years of service in 2023.
ABOUT
An iconic hotel in a league of its own. Introducing a new way of travel—extreme attention to detail, a focus on service, going above and beyond for each guest—to a generation used to the hands-off approach of most hotel chains, requires more than a good discount. The value is in the experience. So how do we help visitors experience the experience?
DELIVERABLES
- Brand Identity Refresh
- Social Media Marketing
- Digital Advertising
- Print + Online Collateral
- Website Design
A digital-first approach for an online generation.
Travelers today use social media to find, research, and book their vacations. Ensuring each touchpoint reflects the modern-meets-historic charm of the Saratoga Arms Hotel started with a creative refresh. Brand colors, icons, and fonts reflect the serene atmosphere and modern amenities.
Luxury hotels use highly targeted advertising to reach affluent travelers, often through premium magazines, high-end travel websites, and exclusive partnerships.
Luxury hotels use guest data and preferences to create highly personalized marketing campaigns, offering tailored promotions and experiences to each guest.
Luxury hotels create immersive experiences for guests. These experiences become central to their marketing campaigns.
Bringing out the historical roots of the hotel, this concept builds upon the blue monochrome branding with additional logomarks and locally inspired illustrations. Sleek, modern layouts balance the traditional feel.
FROM BRAND GUIDE
