For the team at Radicle Life, it’s all about growing high-quality CBD for their innovative product lines. A combination of aquaponics, varied growing environments, and a scientific approach has the team poised as leaders in the growing industry.
ABOUT
radicle (rad-i-kuhl): noun. 1. The first organ to appear when a seed germinates; Primary root.
With a successful production for other brands under their belt, the team was eager to launch their consumer brand, Radicle Life. We helped them remain true to their branding guidelines throughout the process, from packaging design and product photography to a fully-developed e-commerce site showcasing their type III CBD products.
DELIVERABLES
- Packaging Design
- Copywriting
- E-Commerce Development
- Retailer Sales Materials
- Label Production
- Photography
By positioning Radicle Life as both fun and scientifically-minded, our team was able to help them stand out in the marketplace – both online and off. Bold, bright pops of color paired with a clean aesthetic lend to Radicle Life’s friendly vibe, as well as its strategic use of icons and easily-understandable information.
Over 25% of consumers choose which cannabis products to purchase based on packaging and branding design choices.
An increasing number of shoppers in the top 25% of per-visit-spenders report researching a cannabis business before purchasing.
Brands can tap into “researcher-first” buyers by prioritizing search engine optimization when developing their e-commerce site.
Effective and memorable branding is essential to a successful recreational or medicinal cannabis company. Through strategic thinking and endless creativity, we help forward-thinking companies to take advantage of opportunities in the market.
CANNABIS MARKETING 101
