FOOD + BEVERAGE
Oyster Bay Brewing Company has been a BLKDOG partner since 2015. What started as a single label design grew into long-term creative support across the brand’s expanding lineup. Over time, we’ve helped OBBC build a brewery brand system and label design approach that keeps every release distinct, while still feeling unmistakably Oyster Bay.
ABOUT
As OBBC introduced new beer styles, seasonal drops, and product lines beyond its core offerings, the brand needed room to flex. The goal was to create multiple sub-brands that could each carry their own personality, naming, and visual language, without fragmenting the parent identity. That meant designing with consistency in mind, but never at the expense of shelf impact.
DELIVERABLES
- Brand Development
- Website Design + Development
- Print + Digital Design
- Email Marketing
We developed an evolving portfolio of labels and packaging for beer and seltzer series, supported by a flexible design system that makes it easier to launch new products quickly. The work extends beyond packaging into merchandise and ongoing digital design, keeping the brand cohesive across touchpoints and campaigns.
During COVID-19, we also launched an e-commerce website to help OBBC maintain momentum and give customers a direct way to support the brewery. Email marketing and digital assets helped keep audiences engaged across releases, announcements, and seasonal promotions.
Label Recognition: Breweries with recognizable designs experience a 15% higher rate of consumer recall, and sub-brand systems help breweries expand into new product lines without losing recognition or trust.
Consistent creative support keeps marketing, merch, and packaging aligned across every release.
Local Appeal: Craft breweries that incorporate local landmarks or themes into their can designs see a 12% increase in sales within their immediate community. Localized branding can create a stronger connection with local customers.
“Oyster Bay Brewing Co. is dedicated to producing the highest quality beer while staying true to our nautical history here on the gold coast.”
-GABE HAIM, OWNER, OYSTER BAY BREWING COMANY
YOUR PROJECT COULD BE NEXT.
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