NYSBDC has been a trusted partner for New York entrepreneurs for over 30 years, offering free and accessible business counseling, training, and resources. Despite its essential role in empowering growth, NYSBDC’s outdated website limited its ability to connect with businesses effectively. It lacked modern accessibility standards and wasn’t meeting the needs of New York’s diverse entrepreneurial community.
CHALLENGE
Over time, NYSBDC’s website had become outdated, hindering the organization’s ability to reflect its robust services.
Essential offerings such as free advisory support, training sessions, and business resources were not prominently displayed, leading to user confusion and reduced engagement.
DELIVERABLES
- Website Design + Development
- Copywriting
- SEO + ADA Compliance
Accessibility was another significant issue, with the website failing to meet modern web standards, including WCAG compliance. This limitation excluded users with disabilities, compromising NYSBDC’s commitment to inclusivity and equal access. Furthermore, outdated design and technology reduced usability across devices, particularly on mobile, where many users now interact with online resources.
The lack of a clear, user-focused design obscured the breadth and depth of NYSBDC’s services.
PROCESS
To address these challenges, our team partnered with NYSBDC to modernize its online presence and strengthen its reach. Through discovery sessions and stakeholder interviews, we designed and developed a new, mobile-ready website that reflects NYSBDC’s mission to unlock opportunity.
With search engine optimization (SEO) and accessibility standards as top priorities, we worked to ensure the site met the needs of all users while elevating NYSBDC’s position as a leader in business support.
Streamlined navigation to spotlight advisory services, research, and professional development.
ADA-compliant design to ensure accessibility and inclusivity.
CRM integration for better appointment scheduling across multiple locations. Plus a child website template design for regional centers, creating a unified digital identity.
This collaboration underscores the importance of aligning technology with organizational goals to better serve communities and stakeholders. The redesigned website will serve as a vital tool to amplify NYSBDC’s impact and reach across New York State.
BLKDOG
