We’ve said it before but consumers today are looking for a product’s purpose, quality, and story to align with their expectations and personal values. This is especially true in the self-care industry and Florist Farms is no exception.
ABOUT
Florist Farms is a craft cannabis brand rooted in more than a decade of organic farming practices and dedicated to celebrating the power of plants. Our team was tasked with creating a stand-out brand identity in a growing market while honoring the farm’s commitments: to the planet, to their team, and to the well-being of their customers.
DELIVERABLES
- Brand Strategy + Design
- Packaging Design
- Logo Development
- Print + Digital Collateral
- E-Commerce Site Development
- Launch Strategy
- Email Marketing
Following their people-first mentality, we began by defining how Florist Farms would authentically engage customers at each point of their purchasing journey. Naturally, this required a well-rounded branding strategy, which included everything from eye-catching packaging and merch designs to partnerships with key micro-influencers.
Many social media platforms have strict advertising policies for CBD, making it a challenge to advertise there.
Email marketing is a popular tool for CBD companies to reach their customers.
CBD marketing often targets athletes and fitness enthusiasts, highlighting the potential benefits of CBD in muscle recovery and pain management.
Inspired by plants + people, Florist Farms’ visual aesthetic is fun, friendly, and down to earth. This look is achieved through the use of hand-drawn iconography, an earthy color palette, and a lush & botanical-brimming photography style.
FROM BRAND GUIDE
