The origin of the Chautauqua County Parks dates to 1965 when the County Planning Board recommended to the County Board of Supervisors that a County Park Study Committee be appointed to consider the establishment of a county park system. The need to acquire public access to the unusual and unique areas in the county was heightened by a recognition that the availability of access to these areas by the public was decreasing. The goal of the project was to develop a recognizable brand identity, marketing strategy, collateral, and website that would work together seamlessly to achieve the following:
ABOUT
The first step to the branding process was developing a successful brand foundation with an enticing visual identity. For instance, just merely designing a logo wasn’t going to tell the entire story of the Overland Trails. However, identifying the trail system’s positioning relative to other parks and trails (EX: Allegany State Park), its strengths and weaknesses (all relative of course), while identifying the ideal visitor profiles was going to create separation for the Overland Trails amongst outdoor enthusiasts. With those identified we began the design of a logo that included natural colors with an authentic, “outdoorsy” theme.
DELIVERABLES
- Brand ID + Logo
- Brand Standards
- Website Design + Development
- Marketing Strategy
- Print + Digital Design
- Social MediaMarketing
The goal of the project was to develop a recognizable brand identity, marketing strategy, collateral, and website that would work together seamlessly to achieve the following:
Establish a foothold in the regional area amongst other outdoor activities for all ages and levels of hiking, snowshoeing, etc.
Develop a strong digital presence through the website, social media, email marketing, and related destination websites.
Increase community involvement (both individuals and organizations) through sponsorships, events, and other in-person activation methods.
The Westside Overland Trail spans across 4 towns, 6 state forests, and is home to one of a kind scenery and adventures. You’ll find many unique habitats with their own distinct wildlife, trail difficulties for all ages, and refreshing adventures at every turn.
FROM BRAND GUIDE
