Discover Saratoga (DS), also known as the Saratoga Convention & Tourism Bureau is a driving force in economic development and tourism in the county. Through communications, networking, and leadership DS promotes the community at large and all there is to do.
ABOUT
With an illustrious history, culture, and distinguished amenities, the Saratoga region competes with destinations across the Northeast and beyond to attract visitors.
These visitors consist of both individuals as well as large groups and events. A large focus of the efforts are to attract these groups, events, and corporate outings, selling them on the experience Saratoga has to offer. The county itself is unique in that is has a diverse mix of meeting facilities, venues, and activities for groups of all sizes and interests.
DELIVERABLES
- Campaign Direction
- Marketing collateral
- Social media
- Email marketing
- Website content
- Digital and traditional media
- Radio and streaming platforms
- Memberships, sponsorships, and events (NYSTIA, NYSHTA, ILNY)
There has been a need to develop focused campaigns that market Saratoga County as a world-class destination for meetings, conventions, and groups. Many meeting/event planners will work far in advance (6 month to 3 years), making it important that all communications are cohesive in messaging and visual identity.
Saratoga Springs is known for its rich history, and tourism marketing often highlights its historic sites, including the Saratoga Race Course and the Saratoga National Historical Park.
Tourism marketing emphasizes the city’s vibrant arts and culture scene, with events like the Saratoga Performing Arts Center’s classical performances and the Saratoga Film Festival.
Saratoga Springs offers a lively nightlife scene with live music venues, bars, and clubs, which are highlighted in tourism marketing.
Saratoga Springs is a year-round destination filled with world-class attractions, exquisite restaurants, upscale retail and boutique shopping, and a vibrant nightlife scene. There’s something for everyone.
DISCOVER SARATOGA, NY
