Fairport New York, also known as the “Crown Jewel of the Erie Canal”, is a village outside of Rochester in Monroe County. Situated directly along the canal, the village has been named one of the “Best Places to Live” by Money Magazine in the past. Fairport’s access to major markets and transportation routes, as well as the unique mix of residential and commercial districts with a small-town feel, make it an ideal destination to live, work, and play.
BRANDING ECONOMIC DEVELOPMENT AGENCIES
To communicate how their newly formed strategic vision will benefit the community for years to come, there was a need to develop a brand identity and economic development website that defines and properly positions OCED for prospective developers, businesses, residents, and visitors.
DELIVERABLES
- Branding Messaging
- Logo + ID Design
- Website Development
- Marketing Collateral
- Social Media Marketing
- Email Marketing
COMPLETION OF THIS PROJECT INCLUDED:
- Develop a brand message and positioning statement for Fairport OCED and the agencies that are included (FIDA, FURA, FLDC)
- Develop a brand identity for the umbrella organization with cohesive secondary marks and variations for each agency (FIDA, FURA, FLDC)
- Create a comprehensive brand system that details how all visual and messaging assets function together (guidelines)
- Design and develop an easy-to-use website that is professional and cohesive to the brand, serving as the foundation for core marketing/outreach efforts.
Fairport OCED supports the charming and thriving village of Fairport with engaged and creative leadership who are dedicated to working with businesses and the community on sustainable growth. Great people to work with!
This is a shining example of how the arts and the Erie Canal can come together to create vibrant public spaces. Fairport has long been a quintessential canal village and this installation will make it an even more compelling destination.
Fairport’s Office of Community and Economic Development supports local businesses and is dedicated to developing a Village business district that supports small business and the needs of the local community.
Fairport OCED’s Mission: To continue complete community living through attainable housing, abundant amenities, and vibrant streets lined with businesses, with investment in historical assets and a commitment to the future.
FAIRPORT OCED
