Economic development organizations shape how communities are seen, by businesses, investors, and residents. Richland County Economic Development partnered with BLKDOG to transition into the Columbia Area Development Partnership, a modern brand and identity that reflects the region’s collaborative spirit, growth potential, and readiness to compete on a national stage.
ABOUT
The Columbia Area Development Partnership recognized that a fresh identity was needed to signal a new era of leadership and opportunity. Moving beyond a single-county focus, the organization sought a unified brand, voice, and strategy that would highlight regional strengths, attract investment, and tell a compelling story to businesses and stakeholders across industries.
DELIVERABLES
- Brand Development + Rebrand
- Name Development
- Tone of Voice & Positioning
- Marketing Collateral
- Website Design + Development
- Stakeholder Engagement Workshops
We worked closely with CADP leadership to design a new name, brand, and voice that better aligned with their regional vision. Through stakeholder sessions, strategic messaging, and a modern website, we crafted an identity that communicates confidence and opportunity. From collateral to digital platforms, every piece reflects a unified partnership ready to drive economic growth.
A strong EDO brand builds trust and signals readiness for business growth and investment.
Clear positioning helps communities compete nationally for jobs, talent, and capital.
Stakeholder engagement ensures a brand reflects the voices and vision of its region.
“We’ve received incredible feedback on our new brand and website — from its beauty to its clarity. Launching CADP successfully on schedule wouldn’t have been possible without BLKDOG’s expertise, creativity, and patience. We’re proud to share this new identity with our community and partners.” — Carrie Turner, Director of Marketing, CADP
BLKDOG
YOUR PROJECT COULD BE NEXT.
LET’S GET STARTED TODAY.
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