NYSBDC has been a trusted partner for New York entrepreneurs for over 30 years, offering free and accessible business counseling, training, and resources. Over time, the statewide website had grown in a way that was hard to navigate. Regional sites felt inconsistent, content was scattered, and first-time users didn’t always know where to start.
BLKDOG provided SBDC website development that unified a fragmented statewide web ecosystem into one cohesive, accessible digital hub. The new platform makes it easier for entrepreneurs to find support, discover resources, and connect with the right regional center fast.
CHALLENGE
With 20+ regional centers across New York, NYSBDC supports thousands of business owners each year through advising, training, and programs that fuel local economies.
The goal was a single, modern platform that could do both: showcase statewide impact and give each center room to tell its local story. It also needed to feel approachable to entrepreneurs who are new to business support services, while meeting high standards for accessibility and performance.
DELIVERABLES
- Website Design + Development
- Multi API Integration
- Interactive Maps
- Logic Based User Forms
- Copywriting
- SEO + ADA Compliance
Accessibility was another significant issue, with the website failing to meet modern web standards, including WCAG compliance. This limitation excluded users with disabilities, compromising NYSBDC’s commitment to inclusivity and equal access. Furthermore, outdated design and technology reduced usability across devices, particularly on mobile, where many users now interact with online resources.
The lack of a clear, user-focused design obscured the breadth and depth of NYSBDC’s services.
PROCESS
Through discovery sessions and stakeholder interviews, we developed a website to reflect NYSBDC’s mission to unlock opportunity.
Our team led a full-scale web redevelopment that consolidated NYSBDC’s statewide services into one mobile-friendly site, backed by a scalable chapter framework for 22 centers. The build included highly functional components designed to support real user journeys and frequent updates.
The new site features a categorized resource library, success stories, and news/press content built for discoverability. It includes an integrated calendar connected to the e-Center CRM, along with interactive mapping and a center search experience that helps users quickly find support near them. Logic-based pathways guide entrepreneurs to the right services based on where they are in their business journey. Strong SEO structure and accessibility best practices were built in from day one to ensure broad reach and long-term usability.
To complement the platform, we also produced on-the-street interview videos for social and digital channels. These stories bring the work to life through the voices of entrepreneurs and advisors, making NYSBDC feel human, local, and essential.
Streamlined navigation to spotlight advisory services, research, and professional development.
ADA-compliant design to ensure accessibility and inclusivity.
CRM integration for better appointment scheduling across multiple locations. Plus a child website template design for regional centers, creating a unified digital identity.
This SBDC website development project showcases large-scale web work we love at BLKDOG: complex content, multiple stakeholders, and a platform designed to grow. Over several months, we partnered with NYSBDC leadership and regional directors to deliver:
- 1 statewide hub website serving as the digital front door for entrepreneurs across New York
- A repeatable chapter site framework supporting 22 centers with consistent branding and flexible content tools
- 30+ hours of video production featuring business owners, advisors, and partners
- Hundreds of rebuilt and optimized pages aligned to SEO and accessibility standards
The result is a cohesive, scalable platform that unites a statewide network under one modern digital brand. It strengthens discoverability, improves the client journey, and better reflects NYSBDC’s impact across New York.
This collaboration underscores the importance of aligning technology with organizational goals to better serve communities and stakeholders. The redesigned website will serve as a vital tool to amplify NYSBDC’s impact and reach across New York State.
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