WORDPRESS vs WIX vs SQUARESPACE: A Comparative Analysis

With 93% of online experiences beginning with a search, having a digital presence is essential for any business.  Your website is your virtual storefront, and in many cases, the first point of contact with a potential customer. Deciding which website builder platform to use is key to ensuring that your new site works smoothly and offers your future customers a seamless experience.

To help you make the right choice, we’ve created a breakdown of the pros and cons of the three leading website-building platforms: WordPress, Wix, and Squarespace, all of which provide reliable, high-quality site creation for everyone from absolute beginners to web development experts. 

SQUARESPACE

Pros:

  • Beautifully designed templates
  • Mobile friendly out of the box
  • Ecommerce tools suited for growing businesses
  • Excellent customer support
  • Variety of pricing plans
  • Handles everything from hosting to security
  • Offers a 14-day free trial

Cons

  • Has a learning curve
  • Limited choices of pricing plans
  • Does not offer a free plan
  • Limited choices of templates
  • SEO optimization
  • Needs constant updates
  • Customizing your site can get expensive

WORDPRESS

Pros:

  • User-friendly CMS
  • Unlimited customization
  • Access to a variety of third party plugins
  • Ecommerce tools suited for growing businesses
  • Easy to scale
  • SEO-friendly

Cons:

  • Requires coding skills to get the most out of it
  • Need to set up web hosting yourself 
  • Back-end design might feel dated and not as modern as other platforms
  • Support available only for paying users

“No research without action, no action without research!”

WIX

Pros:

  • Easy to use drag-and-drop platform
  • Has a large template library
  • Unlimited personalization
  • Ecommerce tools suited for growing businesses
  • Great customer support
  • Handles everything from hosting to security
  • Variety of price plans

Cons:

  • Can’t switch themes after publishing
  • The variety of template choices can be overwhelming
  • Lacks mobile responsiveness
  • Hard to scale

When it comes down to it, your decision depends on how you plan on using your site. For a visually appealing site, Squarespace is ideal. Alternatively, if you have a more robust website to create, WordPress is the move. For the simplest of drag and drop interfaces, go with Wix.

The BLKDOG team strays away from cookie-cutter websites. Contact us to find the best option for your new website!

TO GET STARTED ON YOUR PRODUCT PRODUCTION, PACKAGING, AND MARKETING, CONTACT US at CREATIVE@BLACKDOGLLC.COM OR CALL us at 518.792.0500!

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