With 93% of online experiences beginning with a search, having a digital presence is essential for any business. Your website is your virtual storefront, and in many cases, the first point of contact with a potential customer. Deciding which website builder platform to use is key to ensuring that your new site works smoothly and offers your future customers a seamless experience.
To help you make the right choice, we’ve created a breakdown of the pros and cons of the three leading website-building platforms: WordPress, Wix, and Squarespace, all of which provide reliable, high-quality site creation for everyone from absolute beginners to web development experts.
SQUARESPACE
Pros:
- Beautifully designed templates
- Mobile friendly out of the box
- Ecommerce tools suited for growing businesses
- Excellent customer support
- Variety of pricing plans
- Handles everything from hosting to security
- Offers a 14-day free trial
Cons
- Has a learning curve
- Limited choices of pricing plans
- Does not offer a free plan
- Limited choices of templates
- SEO optimization
- Needs constant updates
- Customizing your site can get expensive
WORDPRESS
Pros:
- User-friendly CMS
- Unlimited customization
- Access to a variety of third party plugins
- Ecommerce tools suited for growing businesses
- Easy to scale
- SEO-friendly
Cons:
- Requires coding skills to get the most out of it
- Need to set up web hosting yourself
- Back-end design might feel dated and not as modern as other platforms
- Support available only for paying users
“No research without action, no action without research!”
WIX
Pros:
- Easy to use drag-and-drop platform
- Has a large template library
- Unlimited personalization
- Ecommerce tools suited for growing businesses
- Great customer support
- Handles everything from hosting to security
- Variety of price plans
Cons:
- Can’t switch themes after publishing
- The variety of template choices can be overwhelming
- Lacks mobile responsiveness
- Hard to scale
When it comes down to it, your decision depends on how you plan on using your site. For a visually appealing site, Squarespace is ideal. Alternatively, if you have a more robust website to create, WordPress is the move. For the simplest of drag and drop interfaces, go with Wix.
The BLKDOG team strays away from cookie-cutter websites. Contact us to find the best option for your new website!
TO GET STARTED ON YOUR PRODUCT PRODUCTION, PACKAGING, AND MARKETING, CONTACT US at CREATIVE@BLACKDOGLLC.COM OR CALL us at 518.792.0500!
