WASHCoNNECT

ABOUT

BLKDOG was tasked with developing and implementing a public service announcement campaign for the new broadband coverage mapping effort. By disseminating the survey to every single resident, we ensured the recollection of data that would lead the county’s decision-making process on where to allocate their funds. This multifaceted approach was essential to capturing information from those residents and businesses who needed their voices heard the most: those without reliable Internet service.

With coverage gaps and weaknesses identified, Washington County officials are now able to better advocate for grants and funding that would improve internet service access and speeds, taking the critical steps forward to support growth for businesses and access to jobs, education, healthcare, and more.

DELIVERABLES

Campaign Strategy + Design
Packaging Design
Logo Development
Print + Digital Collateral
Email Marketing

ADVERTISING BREAKDOWN

Digital marketing (paid Facebook/ Instagram ads strategy)

Print ads for regional and local publications (Greenwich Journal and Press, NYVT Media).

Traditional radio ads within the region (WEQX, Regional Radio HITS 95.9 and 98.5 WCKM)

Streaming radio ads via Pandora, iHeartRadio

“The BLKDOG team did an excellent job and were consistent and professional in their participation on the project. It was also impressive to see the level of confidence that Washington County economic development has in the BLKDOG team.”

Jeff Brooks, Sr. Director of ECC Technologies INC.