Urban Roots


Urban Roots came to us with their dreams, goals, and project needs. With the desire to serve up Avocado Toast, Smoothie Bowls, and liquid gold for your mind and body, this Saratoga Springs juice bar needed to solidify their message. Through meetings, research, and lots of brainwashing tastings, we were ready to bring their concept to life. From identity design to web development, we developed signage, packaging, social content, and ad campaigns to get Urban Roots ready for launch and consumer engagement.


Brand Development
Competitor Research
Packaging Design
Icon Development
Logo Development
Apparel and Merchandise
Website Development
Social Media Campaign
Email Marketing
Packaging Production

“It’s simple – we believe in getting back to our roots and bringing local farms to urban communities – starting with Saratoga Springs!”

ALLEN CARUSO, owner, urban roots