Saratoga County Prosperity Partnership is the result of a joint effort between the Saratoga County Economic Development Alliance and the Saratoga Economic Development Corporation.
With this new project came a need for an updated brand identity to serve as the face for all outreach, marketing, and business attraction/expansion efforts.
Drawing inspiration from the EDA and SEDC branding and logos, our team got to work creating a brand identity that would align with perceptions of those who were familiar with the current economic development organizations.
Website Design + Development
Once complete, our team used the joint brand identity to inform our design of the new SCPP website–keeping in mind that the organization of such a robust source of information would be key to its success.
Bringing the resources of two well-respected economic development organizations into one aesthetically pleasing, engaging, and easy-to-navigate website is no simple task. Creating a responsive website that functioned just as simply on mobile is even more complicated.
BLKDOG got to work researching user activity and visitor journeys to create a logical site map. This allowed us to create a website where users could quickly find the information they needed, learn about the community, and see the data to back up why Saratoga County is a quality investment for their business.