Northway Brewing came to black dog DESIGNS in Spring of 2017 with the goal of developing an in house brand. Northway is produced at the Lake George BrewHouse located in Queensbury New York, just 20 minutes from Saratoga Springs, and 10 Minutes from Lake George New York.
The brewhouse produces a fistful of liquids on their contract brewing side, and wanted to develop an in house product they would have full control of. Full creative freedom, and a host of fun meetings/tasting sessions led to the development of the Northway brand. Our love of the local region, the many seasonal activities and every town up and down the Northway provided the foundation of the brand both in terms of messaging and design concepts.
Brand Guideline Sheet
Competitor Research and Positioning Statement
Shrink Sleeve Labels
Coordination with print vendor
Individual Product Sales Sheets
Distributor Presentation for Product Rollout