Mikado Japanese Restaurant has been a staple of Glens Falls, New York for 25+ years. In 2018, Mikado opened the doors to it’s new Location on Glen Street in the heart of Glens Falls. Prior, an extensive re-brand as conducted.
Our goal was to create a brand that reflected the high quality, clean, and gourmet food served at the restaurant. We decided, that a unique and custom type would be the solution to go with. The brand uses clean and clear lines, which allows them to reflect their cutting edge modern menu, with a logo design that matched the unique menu. In addition, the bold and one color artwork allows them to customize their merch, take out bags, and other collateral in a cost efficient method.
Brand Guideline Sheet
Competitor Research and Positioning Statement
LED Signage Design
Apparel and Merchandise