Mikado Japanese Restaurant


Mikado Japanese Restaurant has been a staple of Glens Falls, New York for 25+ years. In 2018, Mikado opened the doors to it’s new Location on Glen Street in the heart of Glens Falls. Prior, an extensive re-brand as conducted.

Our goal was to create a brand that reflected the high quality, clean, and gourmet food served at the restaurant. We decided, that a unique and custom type would be the solution to go with. The brand uses clean and clear lines, which allows them to reflect their cutting edge modern menu, with a logo design that matched the unique menu. In addition, the bold and one color artwork allows them to customize their merch, take out bags, and other collateral in a cost efficient method.



Brand Guideline Sheet
Competitor Research and Positioning Statement
Sales Collateral
Restaurant Menu
Brand Standards
Logo Development
LED Signage Design
Apparel and Merchandise

“Every dish is a savory, elegant creation by our sushi chefs. All from the freshest ingredients.”

Dong Joo, owner, mikado