Junbucha, is a Jun Kombucha company located in Upstate New York. This companies culture, mixed with BLK DOG culture, made for an amazing branding project. Our initial goal was to really dial in on what the overall vision is, both in terms of the logo, graphic design, and packaging design, but also to study the business goals, and align the marketing strategy with them. After a ton o’ Jun consuming, and the launch of the brand, black dog was hired to establish social media pages, provide farmers market signage and collateral, and to initiate a social media advertising campaign with the goal of acquiring viewers, as well as emails. Recently, Junbucha has partnered with Urban Roots Juice in Saratoga to have their Jun Kombucha served on tap at the Urban Roots flagship Saratoga Springs Location, as well as other locations across the Albany NY region. BLK DOG continues to help Junbucha establish their marketing campaign goals and identify key measures of success, to refine their ideal customer profile, and execute a content calendar with a detailed explanation of how to effectively release the digital marketing and branding campaign. Once of the current projects, is to work with the owners to establish a path for retail sales, develop retail labeling and bottling, as well as continue to support their digital marketing efforts.
Social media marketing