Today, the D.A. Collins Companies leads the northeast in civil construction and associated services as a multi-brand organization. But in 1948, D.A. Collins Construction was just a man and a pickup truck. Through growth and acquisitions, the company became a family of organizations, though that wasn’t always clear to customers and new hires.
Their team selected Black Dog Designs to tackle that challenge. Through a redesign of their corporate website, we helped improve company-wide recognition across the group’s many brands. We also reclassified the site’s important services to improve usability – allowing for a clearer path for purchasing materials versus researching for bids.
Website Design + Development
Writing for SEO
Promotional Product Design
Print + Digital Collateral
We also re-established the brand’s voice, better defining the company culture and values: safety, supporting their team, and company integrity. Additional work includes:
Designing corporate collateral translate across all brands, including multiple sub-brands for corporate campaigns (i.e. DAC University and DAC|TOGETHER).
Ongoing site/project-specific apparel design
Development of social media and website content
Brand-focused corporate letterhead, proposals, safety guides, etc