Portfolio - Southampton Brewing Company | black dog DESIGNS

Southampton Brewing Co.

Craft Beverage, Label, Logo, Packaging, Print


Southampton Brewing Co.


Southampton Brewing is the oldest operating brewery on Long Island, having been in business since June of 1996. Southampton focuses on brewing classic European styles with an American craft brewery twist. At one point the brewery was distributed  in over 15 states, primarily in the Northeast and Mid Atlantic, with a few sporadic states in the South and Midwest. After a great deal of success, the brewery slowly saw sales decline. We were tasked with revamping their brand to fit the identity of the town and quality of their beer.


Starting with their brand strategy and logo design, we came up with an identity and message which positions them as high quality and world class, yet still conservative (falling in line with the town of Southampton). As the foundation was set, now came time to focus on their packaging and sales collateral. Creating a traditional yet refreshed design style helps the brewery to attract new, younger customers, while not alienating their existing brand followers.


  • Logo Design
  • Brand Strategy & Positioning
  • Competitor Research
  • Definition of Brand Guidelines
  • Sales Collateral
  • Bottle & Can Label Design
  • Packaging Design
  • Coordination with Print Vendor
  • Barcode Aquisition
  • Individual Product Sales Sheets
  • Distributor Presentation for Product Rollout