Proctors Theater in Schenectady New York came to black dog DESIGNS, with the goal of increasing sales in their on premise theater store. The wide demographic that visits the theater, required the design of a set of different artworks, that would be merchandised on both soft goods like t-shirts, polos, or hard goods like pint glasses, or posters.
As an additional revenue stream for the theater, black dog worked to develop graphic design that would both resonate with the client’s audience, as well as be cost efficient to produce. Upon completion of this project, the theater now owns the ability to create merchandise and apparel for events, that serves both as an advertising mechanism, as well as a way to bring in more revenue without the addition of overhead or staff. Great Success!