Northway Brewing - black dog DESIGNS llc

Northway Brewing

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Advertising, Apparel, Branding, Campaign, Craft Beverage, Logo, Packaging, Print


Northway Brewing


Northway Brewing came to black dog DESIGNS in Spring of 2017 with the goal of developing an in house brand. Northway is produced at the Lake George BrewHouse located in Queensbury New York, just 20 minutes from Saratoga Springs, and 10 Minutes from Lake George New York.

The brewhouse produces a fistful of liquids on their contract brewing side, and wanted to develop an in house product they would have full control of. Full creative freedom, and a host of fun meetings/tasting sessions led to the development of the Northway brand. Our love of the local region, the many seasonal activities and every town up and down the Northway provided the foundation of the brand both in terms of messaging and design concepts.


Using a flat illustration style, and names that reflect the area’s landmarks and activities, black dog DESIGNS has developed a solid craft beer brand and graphic identity. Working with DWS printing in Deer Park, on Long Island, we selected a super smooth matte finish, that would contrast other labels on the shelves. Cool illustrated barcodes lend a personal touch to the checkout process. Our favorite is the Sumer Session IPA. Pick up a 4-pack today!

PS: Look for the hidden animal on each.


  • Logo Design
  • Brand Guideline Sheet
  • Competitor Research and Positioning Statement
  • Sales Collateral
  • Shrink Sleeve Labels
  • Coordination with print vendor
  • Barcode Aquisition
  • Individual Product Sales Sheets
  • Distributor Presentation for Product Rollout