kru Coffee Brand Development | black dog DESIGNS

kru Coffee Co.

case study, kru coffee
Branding, Campaign, Craft Beverage, Label, Logo, Print, Signage, Web


kru Coffee


kru Coffee, located in Saratoga Springs, New York is a high end coffee roasting company, as well as wholesaler to fine restaurants and coffee shops across New York and Manhattan. kru came to us for the branding of their company, packaging solutions, website design, and e-commerce development. Our process with kru followed the logo design, brand standards, packaging design, website design, as well as opening day signage and print marketing collateral. Ongoing services include signage design and production, sticker design and production, as well as supporting marketing and design solutions.


  • Logo Design
  • Print Marketing
  • Packaging Design
  • Pre-Production Overseas
  • Signage Design
  • Labeling Design
  • Retail Signage
  • Website Design
  • Ecommerce Design