Betsy Olmsted is a renowned US textile designer who creates vibrant water color textiles, from towels and table runners, to pillows and other products. Betsy Olmsted already had an established client base, but she wanted to improve the functionality of her website to create a seamless user experience. Our goal was to features her products for increased customer interaction, as well as integrate third party sources such as MailChimp, Faire, analytics, merchant systems, shipping, coupon codes, abandoned cart recovery, and more. We wanted to make it as easy as possible for customers to sort and find exactly what they’re looking for, as well as offer various forms of payment. We also added the ability for Betsy to take advantage of email marketing through MailChimp. Customers can now sign up for her email list on the site, and they will receive various promotions, discounts, and special events via email.