Adirondack Guitar has been in business for over 20 years. They are one of the largest retailers of left handed guitars in the world. Their robust product inventory, as well as highly experienced and trained staff give customers access to a huge base of resources. As ownership changes hands in 2017, the new management sees the importance of a strong consistent brand that reflects the companies value and service. black dog DESIGNS was hired to redesign the brand, both in terms of graphic identity, as well as develop both social media and email campaigns. The result: Increased communication with previous customers, new customer acquisition, success in online holiday sales, as well as a solid visual identity that speaks to the demographic.