Donuts! This sweet project (pun intended) was one that we had a ton of fun working on.
Starting with concept of late night cravings met, Sugar Britches is a donut shop catering to Downtown Saratoga Springs. With a nightlife and history as rich as the state of New York, setting up in Saratoga is key. For this project, we developed a brand that is fun, with a clean and easy to reproduce across the board.
The logo design has a vibe that works awesome with the kraft paper packaging and marketing materials is presented on.