MIT’S Department of Urban Studies and Planning defines placemaking as “the deliberate shaping of an environment to facilitate social interaction and improve a community’s quality of life.” Placemaking gives cities an opportunity to reimagine and reposition themselves, overcoming an unfavorable image or difficult past. It is a chance to drive growth on their own terms.
Our work is inclusive and participatory, driven by the desire to empower, support, and foster the communities we work with. From brand development and marketing strategy to community and space activation, we bring assets to life in order to help our clients implement their placemaking strategies.
Placemaking strengthens the connection between the place and the people and enables local governments to better market themselves by communicating the opportunities for growth that are available for skilled workers, and businesses ultimately attracting new residents and businesses to the region.
The foundation of our placemaking work stems from our passion for narratives and community. By leveraging a community’s unique attributes we are able to produce a clear vision and purpose for the place, giving it a distinguishable market position. Through the development of a recognizable brand identity that connects people to a place, we are able to mobilize audiences and create real change in towns, cities, and counties.