Advertising in the cannabis industry has its challenges. The laws and restrictions are constantly changing, platforms like Facebook and Google don’t even allow cannabis-related advertising, and the market is crowded as brands compete to be heard using the limited channels they have access to. And yet, according to the Advertising Specialty Institute and Marijuana Business Daily, the legal cannabis industry is soaring.
With this in mind, here are 4 simple tips and strategies that you can implement to help grow your cannabis business.
1. OPTIMIZE FOR SEO
The number of online searches for hemp and cannabis-derived products has increased tremendously over the last decade. Take advantage of it by creating a website and online store optimized for SEO. Having a good SEO strategy will make your company more visible, and eventually, attract high-quality leads.
2. EDUCATE THROUGH CONTENT
Cannabis users are actively looking for lifestyle and educational content. Break down old stereotypes and attract new audiences by providing helpful information. There are hundreds of topics to cover, from how cannabis is grown, to properly rolling a joint, to local consumption laws. You can even attract a certain audience by going deeper into the science and looking into terpenes and lesser-known cannabinoids like CBG.
3. KEEP UP WITH REPUTATION MANAGEMENT
With 72% of customers not making a buying decision until they’ve read reviews, managing them should be a priority for any cannabis or CBD business. Having positive reviews for your products is key when looking to reach new customers. Prioritize soliciting reviews from current customers and stay up to date on the reviews that are coming in. Consider showcasing your reviews on your business’s website, or even using them in emails or social media posts.
4. BE AUTHENTIC
Companies that are transparent and authentic about their values stand out among the rest, generating greater brand loyalty and revenue. Consumers are savvy and more socially aware than ever before, using their buying power to make a stand. When you show followers your values, whether that’s sustainability, diversity and inclusion, social justice, LGBTQ+ rights, or something else that is personally meaningful, you give them an opportunity to back your business, your product, and your mission.
At BLKDOG our brand development isn’t surface level. We use market research to inform design and strategy decisions to make sure your place in the industry is clear and consistent. Whether you’re a thought leader, industry disruptor, or are tapping into a new niche, we’ll help your brand stand out to the right customers.